The application is applied to the master prior to the CD duplication or replication process. It measures and records the navigation of a consumer while they are viewing a promotional CD or DVD, without the use of cookies or spyware. The captured data is then compiled and posted on an internet portal reporting the effectiveness of the marketing campaign.
Elements of measurement can be as basic as whether the disk has been viewed to extensive reports including specific content on the disk that has been watched, such as video, commercials or click through of web links and even how long the content is viewed. Data can also be sorted by time of day, post codes, city or counties giving an insight into the users behaviours allowing marketing professionals an insight into consumer preferences.
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